L'oréal Excellence Hicolor H11 Intense Red, 1.74 oz

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The first hair color of its kind specifically developed to lift dark hair in one single step, without brassiness. Breakthrough technology lifts hair 3, 4 levels, no pre lightening required. Rich, smooth creme formula conditions and penetrates hair for more intense, long lasting color. True to shade color that resists fading. Quick processing time of only 30 minutes.
  • For dark hair
  • 30 minute processing time
  • No pre-lightening required