L'Oreal Technique CHROMA True Reds collection utilizes a unique red dye technology for L'Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hairs cortex to condition and help protect against breakage.
- Long-lasting color stays deep and true without shifting tone
- Formulated with anti-breakage Ceramide R Complex
- For use on light, dark and 100% gray hair
- High intensity true red color results